Prospect pain points: WHAT WE HEARD
TPA PAIN POINTS
Maintaining compliance due to
complex regulations
Looking for a host/tools for
networking development (credentialing, contracting), claims, billing
GENERAL PAIN POINTS
Need for new technology and/or business function denotes need for SaaS vs. TPA
Complex benefit administration
specifically in the dental market
SaaS PAIN POINTS
Looking for a host/tools for
networking development (credentialing, contracting), claims, billing
​User configuration to reduce reliance on IT
e.g., writing a sequel script for a report
Maintaining compliance specifically in the Medicaid space for dental
-
State looks to audit everything; run into issues with credentialing; insurance directors responsible for gathering information from all providers
Scalability making sure SKYGEN can grow with business as membership increases
Adoption of ICD-10 codes specifically in the dental market
-
Dentists have difficulty adapting, and some primary practice management systems don’t support ICD-10 codes without significant, expensive enhancements.
Rationalizing the expense/risk of SaaS adoption to their business
Looking for a stepping stone into digital/modern architecture
SKYGEN CUSTOMER PERSONAS
Your primary customer personas have a variety of job titles and look to SKYGEN
for many reasons, seeking to address pain points both specific to their situation
and common throughout the industry.
To best organize research insights and future website content, personas are grouped into two main sections: Those initially seeking TPA services, and those seeking SaaS or technology platforms.
WHAT WE HEARD:
I’m looking for…
WHAT WE HEARD:
I’m looking for…
Job titles associated with Procurement and Marketplace Research are responsible for understanding SKYGEN in Awareness stage and setting Consideration set
SEEKING TPA
SERVICES
SEEKING SaaS
TECHNOLOGY
PLATFORM
GENERAL WEBSITE
STATISTICS
January 2018-January 2021,
via Google Analytics
NUMBER OF SESSIONS PER USER
RETURNING
USERS
ORGANIC
SEARCH
NEW
USERS
REFERRAL
Traffic from an outside website
DIRECT
TRAFFIC
SKYGEN’s highest demographic user base is MAJORITY FEMALE USERS, AGES 25-44
SITE PATH TO SALES
INQUIRY FORM
Home >
Solutions >
Contact Us >
Sales Inquiry
The prospect persona’s journey through the SKYGEN website begins
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